The 90-day plan

The first nine chapters describe the company you are building. This chapter turns them into the next 90 days. It is written for where you are right now: take every customer who wants solar, and make sure every one of those jobs finishes well.

The targets below are starting points. If a number does not fit your company, change it, then hold yourself to the new one.

Days 1 to 30: clean up

Before bringing in more work, clear what is stuck. New customers poured into a jammed process only create more complaints.

• Hold the weekly meeting four weeks in a row, without skipping one
• Clear every subsidy that has been waiting more than 30 days
• Close every customer complaint older than two weeks
• Use the survey and installation checklists on every job, starting now

Days 31 to 60: push for volume

With the process cleaner, turn up the flow of enquiries.

• Get enquiries from at least three different sources in one month
• Hold a solar information session in one colony, market or housing society
• Sign up five electricians as referral partners
• Collect ten Google reviews from real customers

Days 61 to 90: keep what worked

Growth that is not written down disappears the moment you get busy.

• Compare this month's numbers with your baseline from chapter 1
• Reduce the average days from installation to subsidy credited
• Write down the one thing that brought the most customers, and do more of it

At day 90

Sit down for one hour with the baseline from chapter 1 and today's numbers side by side. Look at installations, subsidies redeemed, days to subsidy, and open complaints. Then check the portal for your new rank. Write down what moved and what did not, and start the next 90 days from there.